Advertising display container



April 13 1926.

. 1,580,284 w. c. CARLSON ADVERTISING DISPLAY CONTAINER Filed May 3, 1923 2 Sheets$heet 1 INVEN TOR.

5mm WMQ TORNEYS April 13 1926. 1,580,284

W. C. CARLSON ADVERTISING DISPLAY CONTAINER Filed May 5, 1923 Sheets-Sheet 2 V'INVENTOR.

Patented Apr. 13, 192 6.

UNITED STATES i OFFICE,

WALTER- o. oAnLsoN, or MILWAUKEE, wrsconsm.

ADVERTISING DISBLAY CONTAINER.

Application filed May 3, 1923. Serial No. 636,328.

and other small articles tobe attractively displayed.

The object ofmyinvention is to provide a form of container which may be supported in an inclined position to display the contents, and in which the cover may also be supported in a raised position to d1splay attractive contours associated withartistic or advertising matter, printed, lithographed, or embossed thereon or applied thereto.

More specifically stated, my object is to provide improved" supporting means, associated with the bottom of the container, and

adapted to be adjusted in either a folded or unfolded positionto allow the container to be shipped or storedwith the bottom in a horizontalv position andthe supporting aneans folded, or to be set-up for displayv provide means whereby,

with the supporting means unfolded and the contalner in an inclined pos1t1on;','also to is supported in an inclined position, the lid may be supported from the back wall of the container with adequate stability and in a position to display artistic designs or advertising matter thereon to the best advantage, also to provide ani-mproved knfockdown container having integrally connectedwalls, an integrally connected support of the character above described, and an integrally connected cover member or lid, all adapted to be folded and adjusted in position foruse as a container by the manufac turer ofconfections, and further adjusted for display purposes by the dealer.

A further object of my invention is to provide an improved form of cover or lid for containers of the described class, whereby when the-lid'is raised it may be folded or adjusted in such a manner as to display contours wholly dissimilar from, those of an ordinary lid and characteristic of the county of Milwaukee, and State when the containerv a lid comprising artistic or advertising matter to [be displayed.

In thedrawings: V Figure 1 isga front elevation of the container' embodying my invention as it appears 1 when adjusted in display position.

Figure 2 is a side elevation of the same.

- Figure 3 is a plan view with the lid raised,

underneath the container. 7

Figure 4 lsa rear elevation.

Figure 5 1s a sectionalview drawn to a with dotted :linesindicating the support plane on line play portion of the cover partially broken away. i r

Figure 6 is a plan view the box with thelidin closed position. 1

'65 5--5 of Figure 3, With the dist' Figure 7 is a vlew of the container in" knock-down form, as it is when prepared for shipment fromthe box manufacturer to 'the manufacturer of confections. 7

F1gure 8j 1s a fragmentary sectlonal view on line -8,-8of Figure 5.

views.

Mygimproved container is provided with a bottomv wall wall 3, back or side wall'4,-and marginal 1, end 'walls 2, front or side top wall portions5- and 5. A portion of the: top wall is partially cut awayi'to form portions 6 "and 7 partially severed or separated by a slit 8 of peculiar contour, as hereinafter explained, At the ends of theyslit 8crease lines 9 extend to the iside margins .of the lid portion. The

centralportion ofthe front margin of the lid is provided witha lip 10'which may ex- }tend' to the frontwall 3, this lip being out --from the marginal top wall portion 5;

The lid is in crease joint connection with the back or side wall 4 along the line 15, -wherebythe lid maybe raisedas if hinged to theback wall; When so raised the portion 7 may be folded downwardly and'inwardly about the axis fomned by the'crease lines 9, and the lip 10 may then be inserted Like parts are identified by the same reference hara-ct-ers throughout the several 7 through slits 16 and 17 formed in the back wall 4, whereby the lip ipa'sses back of a retaining-bar 18 partially cut from the back wall by said slits. The down turned portion 7 of the lid is thus securely anchored by the lip 10 to the back wall, the lip 10 co-operating with the crease hinge connection at 15 to support the folded lid in a raised position. It may be thus supported in a vertical position or in a position somewhat inclined in either direction from the vertical position, the exact position being dependent upon the lip 10 and its engagement back of the bar 18, the friction being suflicient to hold it in the position in which it is adjusted. It is shown by dotted lines in Figure 2 in a bac'kwardly inclined position. The parts being composed of cardboard, it is obvious that the lip 10 maybe bent or flexed to suit the requirements for holding the lid in the desired posit-ion.

By offsetting the contour lines 8 from the folding crease lines 9 of the lid, it is obvious that when the lid is folded the offset portion between the crease lines 9 and the contour slit 8 will be exposed in a raised position, as indicated in Figure 1, and the contour line 8 may thus be utilized in connection with pictorial illustrations such as the illustration 20 (Figure 1) to produce realistic impressions that could not be obtained by pictorial illustrations alone.

In the construction shown, the contour slit 8 is offset from the crease lines 9 into the portion 6, whereby, when the portion 7 is swung downwardly and secured to the back wall by means of the lip 10, the portion containing the pictorial illustration 20 will swing upwardly to a position where it will be projected above both of the lid portions 6 and 7, thus attracting attention by reason of its'upwardly projected or isolated location, its peculiar contour, and the pictorial illustration which it carries.

Itwill be observed in Figure 7 that my improved box can be formed from a blank comprising a single piece of cardboard, cut, slitted, and creased, as shown in Figure 7. These flat blanks so cut, slitted, and creased by the manufacturer, may be packed in superposed relation within suitable containers and shipped to the confectioner. As so shipped, each blank, will of course, contain the desired pictorial illustrations and any desired printed matter, whereby, when the confectioner receives them, he can readily fold or assemble each blank to form a c011- tainer provided with the brace portion or support and with the lid in either the raised display position or in any other desired position. The box may then be filled with confectionery or other material and placed on display with the lid in the raised or folded position in which it is illustrated in Figures 1 and 2.

The brace or supporting member, adapted for adjustment to support the box in an in clined position, is preferably formed integrally with the front wall, to the lower margin of which it is connected at the crease line 22. Oblique crease lines 23 and 24: extend outwardly and convergingly in the bracing portion to form a base 25 and triangular walls 26 and 27 adapted to be folded upwardly and inwardly, as best shown in Figures 4 and 5. Flaps 28 and 29 on the outer side margin of the wall portions 26 and 27 are connected with the portions 27 along the crease lines 30 and 31 respectively, and when the wall portions 26 and 27 are swung inwardly to box supporting position, these flaps may also be swung inwardly from the upper margins 30 and 31 of the portions 26 and 27 and interlocked with each other by engaging the lip 32 of one of these flaps in a slit 33 formed in the other one, as best illustrated in Figure 3. The end walls 2 are preferably formed integrally with the top and connected with the marginal portions 5 of the top at the crease lines 35. These end wall members 2 are provided with flaps 37 adapted to be folded inwardly upon the upper surface of the bottom 1. At the ends, notches 39 are provided, whereby corner flaps 40 and ll connected with the front and back or side walls 3 and 4, respectively, may be swung inwardly to an interlocking position, as best shown in Figure 8. The ends of the flaps 37 may, if desired, be slightly upturned, as shown in Figure 7, to secure a more effective interlocking engagement of the corner flaps in the notches 39 when the box is assembled in condition for use as a container.

It will, of course, be understood that the brace portion or support for the box, comaosed of the members 25 26 27 2S and 29 will be swung underneath the bottom 1 when the parts are being assembled, and adjusted for use as a support.

I claim:

In a box having a top provided with side walls integrally connected therewith and a bottom integrally connected with one of said side walls, a base for supporting said box in an inclined position and foldable underneath the bottom, said base comprising a portion integrally connected with the other of said side walls and having substantially parallel crease lines extending outwardly from coresponding ends of the last mentioned wall, and inwardly converging crease lines each extending from a point on one of said first mentioned crease lines adjacent the last mentioned wall, flaps upon op-' posite sides of said portion integrally connected therewith and having means for interlocking said flaps.

WALTER C CARLSON. 

